In 1992, Peter Roth, an executive at Stephen J. Cannell Productions,
who was soon to preside over Twentieth Century Fox Television,saw
that Carter's idea for The X-Files was not an easy sell and he
failed with his first pitch to Fox executives.
Still, he persisted until he and Bob Greenblatt, Vice President of
Dramatic Series Development, convinced Fox Entertainment Group President Sandy Grushow
to take a chance on his idea for an unusual series about two FBI agents.
Carter also faced an uphill battle with cast choices, specifically Gillian Anderson,
but he knew exactly what he wanted in his two leads and his perseverance paid off.
The X-Files premiered on September 10, 1993 and has since evolved from a Friday night cult
favourite to a dramatic series with high ratings, critical acclaim, numerous awards
and a dedicated fan following. It's stars have graced the covers of a multitude of magazines
and Carter himself, has become one of the most recognisable executives in television.
His name has appeared regularly on Entertainment Weekly's "Most Powerful" list
and Time has called him "One of the 25 Most Influential People In America."
Cinefantastique named him one of "The 50 Most Powerful People In Science Fiction"
and even People magazine got into the act and named him one of the "50 Most Beautiful People."